Client
KASPERSKY
Year

2019

Deliverables
  • OOH
  • EDM
  • Print

The Challenge

In 2015, I played a key role in directing the Aus/Pacific Marketing team at Kaspersky in launching a visually striking campaign to boost vendor sales of their corporate solutions. Utilising Kaspersky’s assets and photography, notably from the Ferrari Formula 1 team, the campaign centred around an exciting promotional opportunity to win two tickets to the Singapore Grand Prix.

By 2019, as Kaspersky’s brand had evolved, we developed a refreshed concept for the competition. This new approach, crafted with every touchpoint in mind, aimed to create a more immersive and engaging experience for participants. The campaign was no longer just about winning tickets; it became a platform to deeply engage with our audience, employing innovative strategies and creative engagement techniques that mirrored Kaspersky’s growth and enhanced market presence.

Solution

As an Art Director, I collaborated closely with the Kaspersky team on the ‘Secure the Win’ campaign. This campaign ingeniously intertwined the high-octane excitement of Formula 1 racing with showcasing Kaspersky’s cutting-edge security solutions.

Leveraging Kaspersky’s distinctive assets alongside high-quality photography from the Ferrari Formula 1 team, we crafted compelling visuals. The campaign’s reach was extensive, spanning across various platforms including print, digital, social media, out-of-home advertising, and email direct marketing (EDM), ensuring a wide and impactful audience engagement.