Myer / Clemenger BBDO
Year
2015
Deliverables
- MultiI-Channel Campaigns
Awards
- ACA: Agency of The Year
The Challenge
As a designer at Clemenger BBDO, I had the opportunity to direct and collaborate with various teams while working exclusively on the Myer account. I worked closely with photographers to ensure that the images used in the campaign were of the highest quality and aligned with the creative direction. I also directed and collaborated with designers and retouchers to make sure that the deliverables adhered to style guides to meet the project’s requirements.
The Craft
I collaborated with top industry talent to ensure creative concepts were seamlessly transformed into final designs across various touchpoints, maintaining consistency with the campaign’s vision. Working closely with designers and finished artists, I upheld the highest standards to meet and exceed stakeholder expectations.
Collaborating with multiple teams required excellent communication skills and the ability to manage expectations effectively. By working closely with all stakeholders, I was able to ensure that projects were completed on time and to the highest standard. My role as a designer specialising in visual communication and finished art was integral to the success of the Myer and BBDO campaigns, and I am proud to have been part of such a dynamic and collaborative team.
The Results
“We are thrilled to have claimed the title of Agency of the Year. Working with the dedicated team at Myer has been great and we’re very proud of our efforts. The other finalists were all very deserving, and it’s great to see just how much talent there is in the industry right now.”
Pippa O’Regan, Head of Retail
Winners: Agency of The Year / Australian Catalogue Awards
I was proud to work on enhancing the Myer brand and thrilled to be part of the team that won multiple awards at the 25th Annual ACA Awards. Hosted at Crown Palladium, Melbourne, the Catalogies event recognised excellence in catalogue and letterbox marketing. The event saw a record 722 guests including retailers, creatives, agencies, printers and distributors. The awards night included 47 categories, six of which were dedicated solely to New Zealand entrants.
Clemenger BBDO emerged as the big winner of the night, taking home the ‘Agency of the Year’ award as well as five category wins for Myer. These awards included ‘Catalogue Retailer of the Year – up to 1.5M’, ‘Children’s Apparel’, ‘Whitegoods, Electricals, Electronics & Home Entertainment’, ‘Technology on Paper – Effectiveness’ and ‘Multi-channel Campaign’.
